Today we’re taking you to Tuscany, a region in Italy that’s really dynamic when it comes to public transport. The figures speak for themselves: every year, the Autolinee Toscane network (a subsidiary of RATP Dev) clocks up over 120 million passenger journeys!
Evan travelled to Florence, the capital of Tuscany, to meet Autolinee Toscane’s Head of Marketing, Brand and Communication Tommaso Rosa and find out about three projects aimed at improving passenger experience and the image of public transport. 😎
Tommaso told us all about Tip Tap, a contactless payment solution that can be used to buy and validate tickets. He also explained how their wireless passenger information displays work and presented several marketing initiatives. 👇
