In the twentieth century narrative of the motor car, the idea of sharing journeys is often seen as a constraint. By counteracting car-pooling, everyday car-sharing undermines the ideas of freedom and autonomy associated with this mode of travel. As a result, there is a certain amount of reluctance, which can be an obstacle to changing our habits.
However, in a 21st century marked by climate upheaval, change must come, and to bring it about, a new narrative must take the lead!
- Victor
- ANDRAUD
- Karos
- Director, Impact
