Mobi.deep wins the “Grand Prize” award of the third Smart Move Challenge

On Thursday, October 03, 2024, the winners of the Smart Move Challenge, the European competition for mobility start-ups, were unveiled at European Mobility Expo (EuMo Expo) in Strasbourg, following a final pitch phase. French start-up Mobi.deep wins €7,000.

The Smart Move Challenge rewards start-ups with promising and especially innovative ideas that are looking for their first market. Organized by the GIE Objectif transport public, organizer of EuMo Expo, the France’s Transportation Authorities Group (GART) and the France’s Public and Rail Transport Union (UTPF), in partnership with Alliance des mobilités, BlaBlaCar, Fabrique des mobilités and Paris&Co, this competition was eagerly awaited by the public transport and sustainable mobility ecosystem.

After an initial selection by a pre-selection panel in September, the 8 finalists were able to pitch their solutions in 3 minutes, live to the EuMo Expo 2024 audience and the final panel of judges.

Here are the 2024 winners:

  • Winner “Resources and services for passengers”
    BUSPAS INC (Canada): BusPas offers scalable technology deployed at bus stops, combining Passenger Information Display and AIoT. It transforms infrastructure into smart environments, improving quality of service and safety, and generating data for cities, authorities of mobility and transport operators. Equipped with a color screen, on-board processor and automatic lighting, the solar-powered solution can be integrated into existing street furniture or on new poles. Read more.
  • Winner “Resources and services for operations” and “People’s Choice” award
    NexSwiss Sàrl (Switzerland): Give your passengers a new interactive experience with augmented tourist audio guides, accessed directly via their smartphone without needing to download an app. Created using AI or manually, CityTourPlayer.com audio guides use satnav to stay synchronised with journeys on public transport routes. Easy to translate and with integrated subtitles, this marketing innovation is already being used in more than six towns and cities – and makes each journey unique. Read more.

  • Winner “Resources and services for local authorities” and “Grand Prize”
    Mobi.deep (France): Mobi.deep designs and markets immersive solutions to support behavioural shifts. By donning a VR headset, users are immersed in everyday environments where they can buy a ticket and use public transport, use pedestrian satnav, ask for directions and find their way around a station. The interactive solution aims to familiarise people who may find getting around challenging with the practice of eco-mobility. Read more.

The contest serves as a springboard for winning start-ups, providing them with extensive opportunities for contacts with innovation directors from leading companies in the sector and visibility throughout the world of mobility. Winning start-ups will have a half-price stand and the “Grand Prize” a free stand in the Start-ups space at the next edition of the National Public Transport Conference (RNTP) in 2025 or EuMo Expo 2026. The “Grand Prize” receives a cheque for €7,000.